This is the first time in over two decades that no statistically significant decline was recorded. The Australian Government’s own data shows no significant decline in the Australian smoking rate between 20. After five years, it is clear that plain packaging is not achieving its primary policy objective of reducing the incidence of smoking. In December 2012, Australia became the first country to introduce plain packaging. However, there is no compelling evidence to suggest that plain packs are effective in discouraging young people from smoking, encouraging existing smokers to quit or preventing quitters from taking up smoking again. Some people think that the colours, designs and trademarks used on cigarette packs make them more appealing, particularly to young people. IT IS NOT AN EFFECTIVE WAY OF REDUCING SMOKING LEVELS.
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